BBA in Integrated Marketing Communications (IMC) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. This specialization will give learners meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communication
|[expand title=”Learning Outcomes”]Upon successful completion of the programme, participants will be equipped with the skills to:
Construct a sustainable tourism itinerary
Assess agencies profit margins
Develop and integrate a strategic travel management plan
Develop a Risk Mitigation Plan
Determine how to allocate corporate funds for travel
Determine new cost-efficient travel destinations
Construct a travel communication plan
Link business strategies and theories to real-life application[/expand]
|[expand title=”Module Covered”]BUS110 Business Communication
This module will teach learners how to effectively communicate in the business world and how to create professional presentations that will win over an audience.
MGT120 Managing Business
This module will develop learners’ management skills by building his/her knowledge of controlling and dealing with the business processes used to run an organization or company.
ACC130 Accounting Principles I
This module will develop a learner’s understanding of accounting fundamentals and basic financial statements.
In this module, the student will learn how to develop, market, and implement e-commerce strategies.
ECO150 Principles of Economics
This module will dive into economic fundamental activities such as distribution, exchange, production, and consumption.
FIN160 Principles of Finance
This module will help the student further gain the necessary skills to analyze financial statements and begin to understand how to make sound financial plans and decisions.
MKT170 Principles of Marketing
This module will also help learners understand the importance of a good marketing mix, to evaluate product placement, and to be able to outline a company’s marketing plan.
HRM180 Human Resource Management
This module will help to develop the student’s ability to effectively lead, motivate, communicate and organize the skills that they need to manage HR relationships within a company.
ACT210 Accounting Principles II
This module takes a deeper look into accounting by diving deeper into financial statements and accounting ratios.
MGT220 Operations Management
This module will enable learners to understand the managing intricacies of how to plan, control, and organize international operations.
The entrepreneurship module explores how a learner can plan, organize and develop a new product or service in order to create a new business venture.
BUS240 Sustainable Business Practices
This course develops awareness of sustainability in the business world and how each individual company should do its part to contribute to the well-being of the environment.
FIN250 Financial Reporting
This module develops the learner’s ability to accurately construct, analyze, and interpret financial reports.
MGT260 Logistics and Supply Chain Management
Logistics is the process of managing, planning, and facilitating the flow of products within a supply chain and this module will help the learner to uncover the inner workings of logistics for a company.
MKT270 Cross-Cultural Marketing
After completing this module, learners will possess the necessary skills to market products internationally.
MGT280 Business Information Management
This module shows the learner how to use business management technology software in the business world. It will also introduce the learner to important information management software and applications that are regularly used in business.
TTM310 Sustainable Tourism
A sustainable tour must fulfil the visitor travel thirst while keeping the local community intact and without harming the biodiversity of the area. This module will give learners a better insight into the complexities of creating and hosting sustainable tours.
TTM320 Tourism Marketing
This module will give learners valuable insight into tourism marketing and how to create and promote tours that a customer would love and enjoy.
TTM330 Strategic Travel Management
This module explores the strategies behind travel and tourism management. After completing this module, a student will better understand the ins and outs of the daily operations of a travel agency.
TTM340 Travel and Tourism Risk Management
This module will give learners the knowledge to understand the steps behind travel and tourism risk management.
TTM350 Corporate Travel & Tourism Management
This module explores corporate travel and tourism and gives insight into how corporations create and manage travel policies.
TTM360 Trends in Travel and Tourism
This module looks at the trends in the tourism industry by exploring topics such as booking trends, destination insights, marketing in the travel industry, and travel budgets.
TTM370 Management of Travel Agency
This module explores the strategies behind travel and tourism management. After completing this module, learners will better understand the ins and outs of the daily operations of a travel agency.
TTM380 Travel and Tourism Management Capstone Project
This module will allow learners to demonstrate their knowledge of both theories and the understanding of practical applications in the business world. By completing the Capstone Project, students will demonstrate their abilities to apply the necessary theories in real-world applications.[/expand]
|[expand title=”What Would You Get at Completion”]1. Mastery of and competency in specific targeted job skills much required for personal impact and professional success
2. Nationally recognized and international accredited BACHELOR OF BUSINESS ADMINISTRATION IN TRAVEL AND TOURISM MANAGEMENT evidencing your competitive advantage in the job market, locally and internationally
3. Greater confidence to face job-related tasks and achievement of optimized performance
4. Direct application of relevant vocation-specific skills and technical know-how transfer for significantly improved performance at workplace
5. Higher likelihood of being considered for job promotions and salary upgrades
6. Become officially certified as EXPERT SPECIALIST, both theoretically and practically, in a specific field of specialization[/expand]
|[expand title=”Requirements”]-Learners should possess a high level of motivation and self-discipline
-Learners should be proficient in the English language
-Learners must possess basic smartphone or computer operating knowledge and skills
However for IELTS/Experience relaxation contact our Global Partner Dr. ZShah via firstname.lastname@example.org[/expand]
|[expand title=”Duration”]Up to 3 Years[/expand]|
|[expand title=”Fee”]Total Fee = 1200€
1st Fee Installment = 300€
2nd Fee Installment = 300€
3rd Fee Installment = 400€
Research Supervision Charges = 200 Euro[/expand]
|[expand title=”Learning Material”]Personalized, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialized field of study[/expand]|
|[expand title=”Assessment of Learning”]Personalized exercises, assignments and/or quizzes are utilized throughout the course/programme to measure progress in learning. such comprehensive assessment procedure is characterized by being diagnostic, formative (intervention-oriented), and summative[/expand]|
|[expand title=”Completion Requirements”]100% completion of courses and assessment therein is required to be able to get certified in the said course and/or programme[/expand]|
|[expand title=”Grading Scheme”]Degree Programmes:
EIU-Paris follows European Credit Transfer and Accumulation System (ECTS academic credits scheme). The ECTS credit system makes degree programmes and student performance more transparent and comparable all across European Union countries. Each BBA programme consists of 24 core modules including a final year research project module. Each of the 24 modules carry 7.5 ECTS (7.5*24 = 180 ECTS)Pass:Higher Distinction : 90-100%
Distinction : 80-89%
First Division : 70-79%
Second Division : 60-69%
Satisfactory : 50-59%
Fail:Unsatisfactory : 49 % and below[/expand]
|[expand title=”Recognition Accreditation & Membership”]Best Business School
The EUROPEAN INTERNATIONAL UNIVERSITY is ranked #85 WORLD’S BEST BUSINESS SCHOOLS FOR 2019 by CEOWORLD Magazine. EIU-Paris continues to be one of the WORLD’S BEST and MOST AFFORDABLE BUSINESS SCHOOLS of the 21st Century, and beyond.View Ranking | View CertificateAcademic License
The European International University (EIU) – Paris, is NATIONALLY RECOGNIZED as a private higher education establishment by the French Ministry of National Education, Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28
Professional Training License
View EIU Professional Training License
The European International University (EIU-Paris) is internationally accredited by the Accreditation Service for International Schools, Colleges, and Universities (ASIC), a U.K. Government recognized international accreditation body.
View EIU’s Accreditation Certificate, click here
ASSOCIATION FOR TRANSNATIONAL HIGHER EDUCATION ACCREDITATION (ATHEA)
The Association for Transnational Higher Education Accreditation (ATHEA) is a membership non-profit association registered in Vienna, Austria (ZVR-Zahl 378490525). ATHEA is governed by a Board of Directors who are elected by the membership. The association’s daily operations are managed by the Executive Director. Find out more http://www.athea.org
EUROPEAN COUNCIL FOR BUSINESS EDUCATION (ECBE)
European International University (EIU, Paris) is proud to announce its membership with the European Council for Business Education (ECBE). ECBE is a prestigious international accreditation agency with its headquarter in Belgium. ECBE recognizes EIU’s endeavor in providing high-quality education in vocation-focused and job skills specific programmes and qualifications. With the support of ECBE, EIU will continue to improve and develop its unique programmes to benefit learners who are seeking to accelerate their careers and accomplishments. For more information, please visit https://ecbe.eu/index.php/contact/institutions/european-international-university[/expand]
|[expand title=”How to Check EIU Listing On French Government Official Website”]1. Go to…
2. You will be directed to a page entitled:
“Public List of Training Organizations (L.6351-7-1 of the Labor Code)”
3. Click “DOWNLOAD” – and when the spreadsheet opens, search for “European International University”[/expand]
|[expand title=”Sample Awarded (Digital Copy)”][/expand]|
|[expand title=”Support For Admission & Research”]OVERSEAS PAKISTANIS
For Overseas Pakistanis the EIU France has nominated Prof. Dr. Zaher Shah to extend counseling, support, research assistance & admission details. Kindly you can ask him for every assistance regarding admission on his below email.
email@example.com cc firstname.lastname@example.org
Or can WhatsApp your CV to Dr. Zshah +92-342-9245351 for evaluation.[/expand]