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MBA in Marketing & Sales

The MBA in Marketing & Sales programme builds managers who master the marketing and sales process. The programme is designed for mastering all operational and behavioral fundamentals such as the marketing and sales processes, the design and implementation of successful strategies and tactics, and the use of management and productivity tools. Areas such as how to design successful sales and marketing strategies and how to effectively address marketing and sales decisions are given importance to. Finally, the implementation of different sales and marketing tools are studied through the programme. In addition, students will enhance their knowledge and skills to address modern marketing challenges, develop successful marketing and sales strategies and plans, gain “hands-on” sales experience, master marketing and sales tools and techniques, and develop networking opportunities in the international market.

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_toggle title=”Requirments”] [/vc_toggle][vc_toggle title=”Action Research Paper”]This requirement of the MBA programme will enable the student to prepare a research paper that applies managerial concepts and research techniques to a significant organizational issue or problem, within the context of his/her chosen specialization area. After completing the action research the student should be able to:

• Select, evaluate and apply critical management thinking to an organizational issue or problem.
• Critically evaluate the techniques and processes used to investigate an important organizational issue or problem.
• Synthesize information to arrive at a coherent conclusion.
• Critically evaluate the implications for the recommendations presented.
• Critically reflect on his or her development of knowledge, skills and techniques used during the preparation of the action research paper.

For Action Research, Support and supervision contact Dr. Zshah after admission via zshah@eiu.ac[/vc_toggle][vc_toggle title=”Programme Benefits”]

1. To enable the advanced study of organizations, their management and the changing external context in which they operate.
2. Equip individuals for and/or development of a career in business and management by developing skills at a professional or equivalent level to assume senior managerial and leadership positions in business.
3. Development of the ability to apply knowledge and understanding of business and management to complex issues, both systematically and creatively, to improve business and management leadership and practice.
4. Enhancement of lifelong learning and personal development so as to be able to work with self-direction and originality and to contribute to business and society at large.

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Best Business School
The EUROPEAN INTERNATIONAL UNIVERSITY is ranked #85 WORLD’S BEST BUSINESS SCHOOLS FOR 2019 by CEOWORLD Magazine. EIU-Paris continues to be one of the WORLD’S BEST and MOST AFFORDABLE BUSINESS SCHOOLS of the 21st Century, and beyond.

View Ranking       View Certificate

Academic License
The European International University (EIU) – Paris, is NATIONALLY RECOGNIZED as a private higher education establishment by the French Ministry of National Education, Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28

View EIU Academic License  

Professional Training License
The European International University (EIU-Paris) is duly recognized as Professional Training service provider in accordance to Article R.6351-6 of the French Employment Code, under the registration number: 11755784775, with the prefecture of the region of ILE-DE-FRANCE.

View EIU Professional Training License  

Accreditation
The European International University (EIU-Paris) is internationally accredited by the Accreditation Service for International Schools, Colleges, and Universities (ASIC), a U.K. Government recognized international accreditation body.

View EIU’s Accreditation Certificate,  click here

ASSOCIATION FOR TRANSNATIONAL HIGHER EDUCATION ACCREDITATION (ATHEA)

The Association for Transnational Higher Education Accreditation (ATHEA) is a membership non-profit association registered in Vienna, Austria (ZVR-Zahl 378490525). ATHEA is governed by a Board of Directors who are elected by the membership. The association’s daily operations are managed by the Executive Director. Find out more http://www.athea.org

EUROPEAN COUNCIL FOR BUSINESS EDUCATION (ECBE)
European International University (EIU, Paris) is proud to announce its membership with the European Council for Business Education (ECBE). ECBE is a prestigious international accreditation agency with its headquarter in Belgium. ECBE recognizes EIU’s endeavor in providing high-quality education in vocation-focused and job skills specific programmes and qualifications. With the support of ECBE, EIU will continue to improve and develop its unique programmes to benefit learners who are seeking to accelerate their careers and accomplishments. For more information, please visit https://ecbe.eu/index.php/contact/institutions/european-international-university

[/vc_toggle][vc_toggle title=”Assessment of Learning”]Personalised exercises, assignments and/or quizzes are utilized throughout the course/programme to measure progress in learning. such comprehensive assessment procedure is characterized by being diagnostic, formative (intervention-oriented), and summative[/vc_toggle][vc_toggle title=”Completion Requirements”]100% completion of courses and assessment therein is required to be able to get certified in the said course and/or programme[/vc_toggle][vc_toggle title=”Learning Material”]Material will be provided by our Global Partner, PDRi after admission[/vc_toggle][vc_toggle title=”Grading Scheme”]

The Grading system is defined as follows:

Pass:
Higher Distinction	: 90-100%
Distinction	: 80-89%
First Division	: 70-79%
Second Division	: 60-69%
Satisfactory	: 50-59%
Fail:
Unsatisfactory	: 49 % and below

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